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What's Behind The STIHL Brand?
Fall 2020

STIHL BEGAN WITH A MAN AND A VISION.

In 1926, Andreas Stihl established the A. STIHL factory in Cannstatt, near Stuttgart. He developed the world’s first one-man gas chain saw.


VISION

STIHL has a clear mission. Andreas Stihl’s goals and mission are as valid today as they were 90 years ago: to make people’s work easier and to never stop innovating.


TO MAKE PEOPLE’S WORK IN THE GREAT OUTDOORS EASIER

That idea is the principle and guiding force behind the company to this day. It also contains the roots of STIHL’s social and ecological conscience. STIHL products not only make a significant contribution to the preservation, cultivation and maintenance of the great outdoors. STIHL is also the world leader in the development of environmentally friendly engine technologies. Humane working conditions and environmentally sound manufacturing processes round out the picture.


MISSION

Andreas Stihl was a steam engine expert and he witnessed how such machines made work in sawmills difficult and cumbersome, as workers had to haul heavy tree trunks to the sawing stations. It was at this time that Andreas Stihl had the idea of developing a portable chain saw that would “bring the saw to the tree”.

To this day, STIHL prides itself on a deep understanding of people‘s needs and what they require of their work tools: through long-term observation and intensive investigation of work processes. Based on our research, we develop innovative ideas and solutions that are then continually enhanced and constantly improved. Product development is not the only area where we pursue this mission. It’s even more crucial when it comes to the daily workflows and business activities of all STIHL’s employees.